Particularly in the area of data exchange, the use of cookies will become increasingly difficult from 2024, highlighting the need for innovative solutions. The startup Perfect-iD from Cologne offers a groundbreaking platform for secure data exchange that supports companies in these turbulent times and future-proofs their business models around customer data. In this article, we will highlight the benefits of using Perfect-iD's platform for data exchange between companies and encourage companies to check out Perfect-iD's solution on-site at the "dmexco" and "Digital X" trade shows in Cologne in September 2024 to secure their business models.

With the impending phase-out of cookie use in 2024, businesses are facing a major challenge. Cookies have long served as an important method for collecting data and tracking user activity, but increasingly stringent privacy regulations and heightened consumer awareness of privacy issues are making this practice increasingly difficult, if not impossible. Companies must act now to future-proof their business models and continue to collect valuable data for personalized offers.

In September 2024, the "dmexco" and "Digital X" trade fairs in Cologne will provide the ideal opportunity for companies to take a look at Perfect-iD's solution on site. Perfect-iD's platform enables companies to future-proof their business models around customer data and smoothly transition from cookie use to a privacy-friendly alternative.

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